Social Media Analysis – Social Media Engagement Plan

INSTITUTION

Arizona State University (ASU)

CLASS

Tungsten Class (Spring 2024)/Iridium Class (Fall 2024)

STUDENT TEAM

ACADEMIC GUIDANCE

Professor John Cavallaro

PROJECT DESCRIPTION

We created relevant plans for increasing audience engagement, aligned with Psyche’s operational goals. We conducted research into applications intended to boost Psyche’s online presence and delivered best practices guidelines specifically curated to all five platforms used by @MissionToPsyche (Instagram, Facebook, X, Pinterest, and YouTube).

This work was created in partial fulfillment of the Arizona State University Capstone Course “IEE 485”. The work is a result of the Psyche Student Collaborations component of NASA’s Psyche Mission (https://psyche.ssl.berkeley.edu). “Psyche: A Journey to a Metal World” [Contract number NNM16AA09C] is part of the NASA Discovery Program mission to solar system targets. Trade names and trademarks of ASU and NASA are used in this work for identification only. Their usage does not constitute an official endorsement, either expressed or implied, by Arizona State University or National Aeronautics and Space Administration. The content is solely the responsibility of the authors and does not necessarily represent the official views of ASU or NASA.