Communication Efforts: Getting the Public Psyched about Psyche
INSTITUTION
Arizona State University (ASU)
CLASS
Platinum Class (2025 – 2026)
STUDENT TEAM
Mishaal Aljaafar, Industrial Engineering
Wesam Abadi, Industrial Engineering
Jacob Stanley, Engineering Management
ACADEMIC GUIDANCE
Dr. Cassie Bowman, Dr. John Cavallaro
PROJECT DESCRIPTION
Our project focuses on analyzing and improving foot traffic and awareness of the NASA Psyche Mission. We collect and analyze data from website traffic, social media, and campus events to better understand engagement with the mission. The goal is to improve communication efforts and increase overall awareness by using data-driven strategies and outreach methods.

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This work was created in partial fulfillment of the Arizona State University Capstone Course “IEE 485/6.” The work is a result of the Psyche Student Collaborations component of NASA’s Psyche Mission (https://psyche.ssl.berkeley.edu). “Psyche: A Journey to a Metal World” [Contract number NNM16AA09C] is part of the NASA Discovery Program mission to solar system targets. Trade names and trademarks of ASU and NASA are used in this work for identification only. Their usage does not constitute an official endorsement, either expressed or implied, by Arizona State University or National Aeronautics and Space Administration. The content is solely the responsibility of the authors and does not necessarily represent the official views of ASU or NASA.